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NoCal is a zero-calorie sugar substitute ideal for sweetening coffee, tea, and other beverages and foods. It’s suitable for health-conscious individuals, diabetics, and those maintaining a healthy diet.
Summer Campaign - August 2023
This summer, NoCal launched a vibrant campaign highlighting its zero-calorie sweetness. The design captured the essence of the season with bright colors and a carefree spirit. The campaign emphasized NoCal's aspartame-free formula, making it a delicious and healthy choice for everyone, including diabetics.
Facebook Page Cover Image
Still Designs
Animated GIFs
Back to School - September, October 2023
Following the summer campaign, NoCal launched a back-to-school initiative focused on the product's health benefits for children. Using nostalgic stationery patterns and chalkboard textures, the design aimed to communicate the importance of choosing a healthy sweetener. The campaign emphasized NoCal's role in fostering a healthier lifestyle for the whole family, especially during the busy back-to-school season.
Facebook Page Cover Image
Still Designs
Animated GIFs
NoCal's Family-Focused Campaign - Novemer, December 2023
This campaign featured a diverse family of five, representing different buyer personas within our target audience. By showcasing the inclusivity of NoCal, we aimed to build connections and reflect our genuine care for our customers. The campaign conveyed that NoCal is more than just a sweetener; it's a part of the family, fitting seamlessly into each member's lifestyle. This approach strengthened our bond with customers, showing that NoCal is a thoughtful choice for everyone.
Facebook Page Cover Image
Introductory Animated Video
Family Characters Illustrations
Still Designs
Google Sites
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